SimpleRelevance (Rise Interactive)

2014

Rise Interactive’s Interactive Investment Management (IIM) philosophy introduces the ability to allocate marketing dollars more effectively, enabling marketers to shift budgets faster to maximize return on investments. IIM is modeled after an industry with decades of experience using data to make investment decisions in real-time: the financial sector. Rise saw the efficiency and effectiveness in which analysts in the sector could garner information, reach insights and conclusions, and shift investments accordingly, and thought that marketers should be able to do the same. So as a portfolio manager would, Rise crafted an approach that looks at the entire marketing investment. It puts client dollars into the areas of greatest opportunity and into channels that drive the greatest returns, in real-time. This philosophy helps marketers better understand their customers, deliver more relevant experiences, and allocate marketing dollars most effectively.

2013

SimpleRelevance is the only big data platform that leverages your existing tools and workflow to personalize digital marketing. Its clients (B2C companies sending email) see conversion increases of 30% to 300% and typically generate $20 of incremental revenue for every dollar in fees. SimpleRelevance combines customers’ demographic data, social data, and previous purchase data with patent-pending technology to create emails that are individually personalized down to the time of day the email is sent, subject line, and the product recommendations shown.