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Chicago Innovation Award Winner

The Bra Lab

Winner in: 2018
Winning Product: The Bra Lab
Winner Category: People's Choice Award
Industry: Consumer Products

Women often face the daunting issue of finding the perfect bra to wear with tricky tops and dresses, and many women struggle to find a glamorous and well-fitting bra in their size. The Bra Lab enables women to customize a bra through choosing the band, cups, and straps separately.

Backed by two patents, the women-owned and women-run company developed a custom bra that can be worn several different ways to pair with any outfit. It incorporates three separate, interchangeable pieces: The design of the cups encourages users to mix and match colors and patterns on the meant-to-be-seen bra; interchangeable backstraps become part of a woman’s outfit, and multi-way straps are finished with fashionable fabrics that complement on-trend designs.

Instead of the traditional back clasp, The Bra Lab clasps on the sides, eliminating unsightly hooks and eyes, and enabling women to interchange pieces to suit their wardrobe needs.

Explained Gina Crevi, who co-founded The Bra Lab with Jennifer Prado, “The Bra Lab allows women to feel confident that their bra actually becomes a part of their outfit.”

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