ACCO Brands

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Acco Brands, Inc. has created an easy storage solution for students in an industry where innovation has been lacking. The Wilson Jones Big Mouth Filer is a first-of-its-kind product in the student supplies field. The filer literally turned the industry on its head by providing a new look to the traditional three-ring binder – a trapper-keeper that opens from the top instead of the side, creating an instant filing cabinet inside any book-bag or satchel. The product had competitors scrambling to catch up and has captivated its target audience, proving that innovation can be as simple as looking at an old idea from a new angle.