Appolicious is a mobile app discovery service dedicated to helping consumers and businesses find iOS and Android applications. Through web services, companies including Best Buy, OEMs, and carriers license algorithmic-based app search, recommendations, and associated services via APIs developed by Appolicious. The Appolicious algorithms are based on metadata that is generated through social graph and app ownership, user-generated content, and editorial content and classification. The Appolicious network includes Appolicious.com, AndroidApps.com, AppVee.com (video reviews) as well as an iPhone app and an Android app. In addition, Yahoo! Inc. is also a distributor of Appolicious. Chicago-based Appolicious Inc. was founded in 2009 by serial entrepreneur Alan Warms, and is backed by Apex Venture Partners.