BrightTag is building a new technical foundation for the next generation of online marketing. The company’s tag management solution helps marketers and web analysts make online data instantly useful in any web or mobile application, while solving fundamental privacy, data quality and site performance challenges. The BrightTag ONE™ platform eliminates barriers to innovation by optimizing and, many cases, replacing traditional “tag-centric” methods of connecting sites to marketing services with real-time, direct integration through the cloud. Named an eTail “Rising Star,” BrightTag is the leading tag management provider for the top 100 internet retailers. The company was named by VentureWire and an independent board of review at Dow Jones as one of the 50 most innovative technology companies of 2011 and a member of the FASTech50.