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Chicago Innovation Award Winner

Digital Kitchen

Winner in: 2004
Winning Product: BrandTheatre
Winner Category: Chicago Innovation Award
Industry: Business Services

BrandTheatre delivers a new level of personal connection in advertising, allowing consumers to truly experience a brand rather than just hear about it. Digital Kitchen’s BrandTheatre is an entirely new type of marketing. It blends entertainment with interactivity, allowing companies to produce complex and highly differentiated messages and films with which their consumer audience can identify and interact. The product’s motto, 30 minutes, not 30 seconds, demonstrates Digital Kitchen’s commitment to connecting with customers in a new way with an entirely different kind of advertising, one evocative of Hollywood-level entertainment, but with a marketing goal in mind.

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