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NowPow, a play on knowledge is power, is a women-owned and led technology company based on Chicago’s south side. The technology empowers care professionals to make highly matched social referrals, communicate with patients and service providers, and track referral outcomes. The multi-sided platform uniquely connects both sides of the referral process—“senders” and “receivers”—to better address patients’ social determinants of health and improve care transitions across networks.