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Opternative has its eye on transforming the way consumers undergo refractive eye exams and purchase new eye glasses. Consumers take a $40 eye exam in less than 25 minutes using a smart phone and a computer. Chicago-based Opternative’s patented application uses algorithms to analyze the results of each exam. Within 24 hours, users who complete the online exam receive a prescription written by a registered ophthalmologist for use at any online or brick-and-mortar optical retailer. In the event eye complications are revealed during the exam, the doctor reviewing the results will recommend an office visit at the user’s convenience and choice.