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Chicago Innovation Award Winner


Winner in: 2020
Winning Product: Virtual Photographer
Winner Category: Chicago Innovation Award
Industry: Technology

Virtual Photographer™️ is a more flexible, efficient, and cost-effective solution to product photography. The software creates product images for e-commerce that look real but are completely computer-rendered. It is built on the same technology that ThreeKit founder and Chief Technology Officer Ben Houston developed for Hollywood visual effects used in over 100 films and TV series including Harry Potter, The Avengers, and Game of Thrones. High quality imagery drives a better customer experience and helps reduce returns by boosting shopper confidence that what they see online is what they’re going to get. Virtual Photographer renders cost a fraction of studio photography and Threekit customers have seen up to a 80% reduction in returns after implementing Virtual Photographer images.

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